Promote On Facebook

Facebook is a great place to promote your business. Facebook allows people to create business or group pages. Facebook also accepts paid advertising for very small amounts like $5.

While you can, of course, create your own Facebook Business page or Group page, there is also another interesting group creation to consider, a joint venture. Several people could come together to create a group of entrepreneurs or businesses on a single Facebook page (either Business or Group) and share the responsibility of running the page and making posts. This multiplies your contacts if each person agrees to share the Facebook page with all of their followers and shares the work load, while giving the readers more variety.

Here is an example of a joint venture or co-op type Facebook page: Sisters in Sales - It could easily be men and women or just men this is only an example.

Here is the "about" information for "Sisters in Sales": We are a group of Independent Business Women Raising Awareness through Direct Sales while giving back to the Community with the emphasis on Women. Our members: Avon - Mary Cherkauskas - Damsel in Defense - Karen Hudak - Initials Inc. - Joanne Joseph - Jamberry Nails - Karen D'agostina - Lu La Roe Tanella McCracken - Mary Kay - Karen Strellish - Nomades - Lorri Vandermark - Pampered Chef - Shelley Jones - red rock traditions - Geri Berger - Scentsy - Amy Strobel - Tastefully Simple - Jamie Greco  - Tupperware - Debbie Bilby - Younique - Amanda Salvo

Getting Started on Facebook

Facebook - Pages, Groups and Events Policies.

First thing to consider when creating a business page is what kind of interaction do you want with your customers/clients. Group page or regular Business page? A Group page might best if you want to interact with your customers and have group discussions. A Business page is more about posting your own ads and comments. But there are other differences to consider, please read this article:

Should I have a Facebook Page or a Facebook Group for my Business?

Should I have a Facebook Page or a Facebook Group for my Business?

Technical Considerations For A Facebook Page

Another consideration for your new Facebook Business page are your images. Your images need to be sized properly for your header image, Business and Group pages use different size images. It is important to use the correct size. Just for making images to insert into a post I size all images to a random size that I like, which is 800px. Please read this article by: Have Camera Will Travel.

Facebook Photos Cheat Sheet

Have Camera Will Travel
Above Picture: Have Camera Will Travel.

PLEASE NOTE: Facebook often changes their image size requirements, so do a search for current sizing looking at the article date for current information.

Buffer - The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 7 Major Social Networks.

Have Camera - Facebook Photos Size Guide for 2019

Visual Social Media - Social Media Cheat Sheet 2019: Must-Have Image Sizes!
The GROUP Cover Photo size changed again at the end of 2017. Here is a December 29, 2017 article: - Facebook Group Cover Photo Size 2018

More About Images

Facebook changes cover photo policy: 20% text rule in effect but content less regulated.

How do I upload a cover photo to my Facebook group?

Until recently Facebook did not allow people to charge their "Vanity" URL. (the name you gave your page for searching). You did not have to set the Vanity URL right away, but once set, it was set in concrete. You could change the page name, but strangely you were stuck with the original URL address you created. - Times have changed, and it appears that this is no longer the case. Still, Facebook changes their minds - often - so pick your business name wisely.

Quora - Some Questions & Answers about Facebook.
What’s your Facebook Page URL?
Important Rules & Considerations for Your Facebook Page URL
How to Change a Facebook Page URL

Tips

AdEspresso - Everything You Need to Know About Facebook Groups. (2018 Update)

BusinessQldGov - Creating a Business Page on Facebook - (video)

Eli-Rose - Facebook Business Page “Our Story”.

Facebook - Group Features. (Facebook upgrades groups, but not all at the same time, some lag behind.)

FitSmallBusiness - How to Sell on Facebook Shop in 5 Simple Steps

Sparkle Society - Facebook Group Settings You Have to Know About!

Social Media Examiner - Facebook Groups: New Features for Businesses.

Social Media Today - Facebook Adds New Groups Features, Including Expansion of Mentorships.

Wordstream Blog - How to Create the Ultimate Facebook Business Page

When sharing your Facebook page, click on your page name at the top left to get the correct URL to appear in the browser bar. Then simply copy that URL and paste it where you want to share it.

There are free websites with tools to size your images. -- Pixlr is one.

Image services such as Canva and GetStencil have preset image options for social media websites.

The Photo Editor that I use is PhotoShop Elements.